Tuesday 8 February 2011

MindJolt Earnings for January

The total earned from MindJolt in January was $42.87, substantially down from last month as expected.

Performance has been less than spectacular. The eCPM for MindJolt's adverts is substantially lower than that for MochiAd's on MindJolt. Combined with the huge percentage of deliberately skipped ads - about 41% in December and 25% in January - and total performance was substantially below what would have been expected if MochiAds had been shown.

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