MochiAds Publisher Revenue Compared to AdSense

For hosting MochiAds games on their sites, publishers get a small fraction (10%) of the games' advertising earnings from impressions and clicks generated from their site.

Now, it has been stated on a number of occasions that publishers shouldn't depend on this for revenue, but should use other income sources. So, here's a rough comparison between AdSense and Mochi publisher revenue.

Games Portal: The games detail pages, which are the way guests play Flash games here, have a couple of AdSense ads on them. In the about 6 weeks or so they've been active, AdSense revenue has nearly equaled the total publisher revenue for the past 19 months.

Planet of Zombies: Both AdSense and Mochi publisher earnings started at the same time. In this period, AdSense earnings have been several hundred times the earnings from Mochi as a publisher.

The Flash Games Site has too few MochiAds games to make a realistic comparison, and has also swapped between AdBrite, AdSense and BidVertiser.

So, I would say that monetising your sites through other advertising networks as a publisher will make a substantial difference.

AdBrite

I've decided to change the ads on my Flash Games Site from BidVertiser to AdBrite. I haven't been really happy with the ads being displayed by BidVertiser - mostly for gambling sites - so I've decided to give AdBrite a go.

Flash Games Site

I've added quite a few new games to my Flash Games Site, and the site is ranking in Google. No result yet from the BidVertiser ads yet, still, it's early days as far as the site is concerned.

I've also got quite a number of MoreGamers credits stacked up. Now, I just need to get a banner so I can use them.

BidVertiser Added to Flash Games Site

I've decided to add BidVertiser ads to my Flash Games Site, replacing the previous Google ones, as a trial. I've replaced all the Google ads, as having two similar programs on the same domain can result in losing your Google account.

BidVertiser

BidVertiser is another contextual advertising program, similar to Google AdSense/AdWords where you get paid from clickthroughs of ads placed on your site. It also includes a referral program, where you can earn from referring publishers or advertisers to the program.

Minimum payout threshold is $10 through PayPal, or $50 by cheque. I haven't yet used this program anywhere, as you can't use a program similar to AdSense on any site running it (I checked, Google's ToS seemed to only restrict it by page). I'll decide which site to use it on, or maybe create a new one.