Paid to Click Site Wants Proof of Identity

There was a discussion on myLot about a Paid to Click program that was asking for what I would consider to be an excessive amount of documentation before it would pay out. The site in question was asking for copies of a utility bill and/or ID before they would make payment.

Now, I cannot think of a good reason for this. I can think of plenty of bad ones, but when Google doesn't require this for their AdSense program, why does this site require it?

Although the program wasn't actually specified by the original poster, it was suggested it was UrOnlineBux and I checked and yes, their ToS does have mention that as a possible requirement for payout. I've ceased activity with the site for the moment.

UrOnlineBux Update

I'm nearly up to three dollars at UrOnlineBux. This is solely through my own efforts, as I'm waiting until some of the the other sites pay me - giving me a balance in my AlertPay account - before I buy any referrals. Although I may look into GetRef to see if that can generate me some. Cashout threshold is $10, so still some way to go.

UrOnlineBux

UrOnlineBux is another Paid to Click program that rewards you for both you and your direct referrals visiting websites.