Well, my first Facebook ad only generated five clicks and no sales. Given that I made an ad with only about a day or so left of useful time, with no picture, I can't really say I'm surprised by the level of response.
Next time, I'll need to take a bit longer creating it, and make sure I don't release a holiday related ad only about a day before the actual holiday.
Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts
Monday, 15 February 2010
Friday, 12 February 2010
Facebook Advertising
I've been registered at Facebook for some time, and recently started using it more - I've posted about a couple of very basic apps I made (Quiz Me and Picture Find) - but until now I've never considered using the advertising available on it. After receiving an email I decided to check it out, because I haven't been very happy with performance from AdWords.
I'm going to try and run a brief campaign for Valentine's Day Recipes if it's approved; however, it's already apparent that the targeting here is vastly more specific than is available from AdWords.
Areas you can target are:
Country
Age - from a specific year to an age range to all
Birthday - only promote to people on their birthdays
Gender
Relationship status
Language - even broken up into different dialects
Keywords
Education
Interested in
Connections - what Facebook connections they have, either targeted for having those connections, or not having them
Friends of connections
Once these are entered, you will see how many possible people the ad could be shown to. This campaign targets an estimated 10,840 people.
You can then either have CPC or CPM ads, with or without an image, set a maximum bid and a maximum daily spend. Plus you can have it running for a specific period of time, down to the hour.
All in all, this looks like it could be a vastly more accurate method of promotion than AdWords.
I'm going to try and run a brief campaign for Valentine's Day Recipes if it's approved; however, it's already apparent that the targeting here is vastly more specific than is available from AdWords.
Areas you can target are:
Country
Age - from a specific year to an age range to all
Birthday - only promote to people on their birthdays
Gender
Relationship status
Language - even broken up into different dialects
Keywords
Education
Interested in
Connections - what Facebook connections they have, either targeted for having those connections, or not having them
Friends of connections
Once these are entered, you will see how many possible people the ad could be shown to. This campaign targets an estimated 10,840 people.
You can then either have CPC or CPM ads, with or without an image, set a maximum bid and a maximum daily spend. Plus you can have it running for a specific period of time, down to the hour.
All in all, this looks like it could be a vastly more accurate method of promotion than AdWords.
Wednesday, 12 August 2009
Second Facebook Application
I have added my Flash game, Quiz Me, as another application on Facebook. This game hasn't been very widely distributed due to problems with getting the questions to load on other sites. The application is here: Quiz Me
Friday, 7 August 2009
Facebook Application
I made my Flash game, Picture Find, into a Facebook application. It's only a very simple integration currently, as I was just trying to work out how to do it. The game is available here: Picture Find
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