MochiAds Publisher Revenue Compared to AdSense

For hosting MochiAds games on their sites, publishers get a small fraction (10%) of the games' advertising earnings from impressions and clicks generated from their site.

Now, it has been stated on a number of occasions that publishers shouldn't depend on this for revenue, but should use other income sources. So, here's a rough comparison between AdSense and Mochi publisher revenue.

Games Portal: The games detail pages, which are the way guests play Flash games here, have a couple of AdSense ads on them. In the about 6 weeks or so they've been active, AdSense revenue has nearly equaled the total publisher revenue for the past 19 months.

Planet of Zombies: Both AdSense and Mochi publisher earnings started at the same time. In this period, AdSense earnings have been several hundred times the earnings from Mochi as a publisher.

The Flash Games Site has too few MochiAds games to make a realistic comparison, and has also swapped between AdBrite, AdSense and BidVertiser.

So, I would say that monetising your sites through other advertising networks as a publisher will make a substantial difference.

New sitemaps

I've managed to make a text file sitemap generator, which admittedly currently needs running manually every time I want to update it, at least until I get the permissions sorted out, at which point I'll do it by cron job instead. This has some advantages over the dynamically created ones. For instance, one the file is updated, no further usage is put on the database.

Currently, I've added three to my main site:

DirectoryGold Sitemap: This lists the details and category pages of the web directory, although as yet not the additional pages some categories require.

Flash Games Sitemap: This is a listing of all the game pages of the currently active Flash games on the games portal. I'll probably add the categories to it also, then look into adding other parts.

ScriptsGold Resource Repository Sitemap: This lists all category and details pages for the resource repository.

One area I haven't done yet that needs doing is the Article Directory. Given the different types of pages and complicated mod_rewrite instructions, this will take a bit longer.

Another possibility is to also to use this to create an HTML page with actual live links to the pages also.

Games Portal Games Pages SEO Friendly

I've used mod_rewrite to make the Games Portal Games Pages SEO friendly, so instead of a page URL being something like:
http://games.directorygold.com/arcade.php?mode=game&id=7548&win=self

they're
http://games.directorygold.com/play/7548/Easter_Egg_Match_2

I've looked into using mod_rewrite before, but never been able to work out properly how to do it. In fact, the last time I paid someone to do it for my Resource Repository. This time, using the alterations done to that as a reference and a number of tutorials found online, I was finally able to work it out.

Flash Game RSS and Twitter Feeds

I've added an RSS feed for the latest Flash games on my games portal, and added a Twitter account for this also, which uses Twitter Feed to get games published to the feed.

Games Portal Game Pages

As part of ongoing improvements at my Games Portal, I added individual game pages to the Flash Arcade, such as the one posted previously for Easter Egg Slots. These pages are intended to combine all aspects of any particular game hosted, such as details, comments, rating, highscores, bookmarking. Currently under development, the URLs are less than wonderful from an SEO viewpoint, being dynamic, and I haven't yet added any ability to post comments or rate games directly from the pages. I plan to add AJAX so that some of these functions can be carried out without reloading the page.