MochiAds Publisher Revenue Compared to AdSense

For hosting MochiAds games on their sites, publishers get a small fraction (10%) of the games' advertising earnings from impressions and clicks generated from their site.

Now, it has been stated on a number of occasions that publishers shouldn't depend on this for revenue, but should use other income sources. So, here's a rough comparison between AdSense and Mochi publisher revenue.

Games Portal: The games detail pages, which are the way guests play Flash games here, have a couple of AdSense ads on them. In the about 6 weeks or so they've been active, AdSense revenue has nearly equaled the total publisher revenue for the past 19 months.

Planet of Zombies: Both AdSense and Mochi publisher earnings started at the same time. In this period, AdSense earnings have been several hundred times the earnings from Mochi as a publisher.

The Flash Games Site has too few MochiAds games to make a realistic comparison, and has also swapped between AdBrite, AdSense and BidVertiser.

So, I would say that monetising your sites through other advertising networks as a publisher will make a substantial difference.

MochiAds September Earnings

MochiAds earnings for September were $6.99 as a developer, which I believe is the second largest to date.

One game, Castle Match 2.1, was put into Mochi's distribution. The rest were already being distributed, with Space Slots, Easter Egg Match and Picture Find still doing the best.

Earnings as a developer were $0.20, mostly from my Games Portal, but $0.01 earned from the new site, Planet of Zombies.

New Flash Games Site

I've made a new Flash games, site, Planet of Zombies. It's a niche gaming site, the niche being - pretty obviously - zombies. The site is still under construction, although I've been sending some traffic there using MochiAds Traffic Share program, which is free. I'm currently adding zombie related games to it. Once that's done, I'll look into a custom theme for the site. My own theme mostly shows off my less than brilliant design skills. Still, at least it does look at least slightly different from all the other sites out there. The site runs on an ArcademPro base. Once up and running, and if it proves successful, I'll look into making some sites covering other niches.